44 million desktop searchers you won't find on Google. Meet them.

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Microsoft Advertising

719

MILLION

DESKTOP SEARCHERS⁴

When you know your audience, you can learn how to reach them. Let’s take a closer look at the Microsoft Search Network audience.

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Graphical searchers fading from dark to light in gradient rows.

They’re getting established

60%

are ages 25-44¹

Icon representing two people with a heart between them.

53%

are married¹

53%

graduated college or above¹

They’re making big decisions

2.6M

are planning last-minute travel²

3.1M

are researching a car purchase²

2.2M

are looking at a home loan²

They’re spenders

32%

spend more online than the average internet searcher³

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48%

are in the top 25% of household incomes¹

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¹ GlobalWebIndex. Based on 42,545 survey responses classified as Microsoft Advertising Network audience members and 58,242 survey responses classified as Google audience members. Survey conducted January – June 2020.
² Microsoft Internal data, July 2020.
³ comScore qSearch, Explicit Core Search (custom), United States, September 2020.
⁴ comScore qSearch, Explicit Core Search (custom), Global, March 2021.

44 million desktop searchers you won’t find on Google. Meet them.

Get ready to meet them.

They’re getting established

They’re making big decisions

They’re spenders

Get started with this free $250 ad credit